Campaign in Brazil Uses AI To Highlight Women's World Cup Teams

As a way to pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has launched a creative campaign focusing on the four-decade-long ban on women playing the sport, using AI  to envision Brazilian women’s teams from the 1950s, 60s, and 70s. Though they, unfortunately, didn't exist.

Itaú Unibanco: “Brazilian Teams that have never existed”. • Ads of the World™

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Itaú uses AI to visualize and honor Brazil's lost generations of female soccer players

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