Coca-Cola Cancels Campaign Due to Translation Blunder

Coca-Cola has been forced to cancel a Canadian advertising campaign that combined randomly generated English and French words and displayed them on the inside of bottle tops after an woman in Edmonton, Canada received one that said “You Retard.”
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

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International Marketing Blunders by worldtradepresss - Issuu

Lost in translation: Coca-Cola makes ironic marketing gaffe in New

Lost in translation: Coca-Cola makes ironic marketing gaffe in New

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Coca-Cola cancels Share a Coke campaign

Ridiculous translation blunders that cost millions of dollars (and