Casual Game Publisher Treats Games Like Sitcoms

The best way to attract a loyal following to your games, says Playfirst VP and executive producer, Kenny Dinkin, is to think of the games like they were sitcoms. The first ingredient is characters and situations to which the audience can relate. Take Flo, the star of Playfirst’s first title, Diner Dash, who leaves her […]

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Casual Game Publisher Treats Games Like Sitcoms