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At the forefront of E-commerce 3  Europe global leader in online gambling with 45% market share  Young industry at the forefront of digital economy  Innovation: Internet, mobile phones, tablets, digital TV  Broadband penetration: Malta example  Jobs: 1,900 working for Swedish private betting companies & 7,000 in Malta  Security: Over 20 methods of payments accepted with standard operator
8  Growing scrutinity from gambling regulators, but no clear call for extra regulation  However, three topics may evolve the debate over time:  Age verification: Should social games be subject to same requirements as gambling operators.  Addiction: Do players on social games need player protection tools like for online gambling.  Fraud: Do players need protection from potential fraudulent business practices .

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