Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

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Flamin' Hot vs. the True Story of Richard Montañez

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Flamin' Hot vs. the True Story of Richard Montañez