Google kills off FLoC, replaces it with Topics

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]

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Google kills off FLoC, replaces it with Topics

Google's FLoC Technology Is Already Being Abused by Ad Tech Cos

Google kills FLoC & will stick with cookies because of privacy complaints : r/privacy

Kind of agree on this - Google's FLoC. Curious to know community's thoughts. : r/adops

Google отказывается от технологии FLoC, против которой ополчились все конкуренты

Google announces Topics tool to replace tracking cookies, drops FLoC

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Goodbye Google FLoCs, Hello 1plusX Topics