IHOP Boosted Sales With Menu

Owner of Ihop and Applebee's Cooked Up an Ingenious New Restaurant Concept - TheStreet

Indulgent Diner Dessert Dishes : IHOP desserts

IHOP created buzz about its burgers, but success comes down to sales

IHOP to change name to IHOB and add burgers to the menu

How IHOP's New Menu Design Gets Customers to Spend More - Bloomberg

IHOP Burger Sales Quadrupled After IHOb Name Change

Flippin' Breakfast- IHOP's Social Media Marketing Recipe For Success

Rich people 'trading down' to Applebees, IHOP as inflation surges

DineEquity Earnings Rise On Higher Sales at IHOP - WSJ

IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - The San Diego Union-Tribune

IHOP: Fake name change to IHOb was a success

IHOP: 17 Facts About The Pancake Palace