Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

Inside Gucci and Roblox's new virtual world

What Is the Metaverse? - The New York Times

The Gucci Garden Experience Lands on Roblox - Roblox Blog

Gucci Launches New Virtual Town on 'Roblox

Experience Radar 36: Gucci Town Lands In Roblox And Tribeca Links With Meta — WXO

Gucci Buys Virtual Land in the Sandbox, Joining the Metaverse

Gucci Brings Miley Cyrus Into Roblox

Roblox has proved itself as a destination for branded virtual experiences

Ralph Lauren (RL) Is Selling Digital Experiences, Fashion on Roblox (RBLX) - Bloomberg

Gucci Unveils Virtual 'Gucci Town' In Roblox

Gucci Vault Is Live In The Sandbox Metaverse And It's Selling Exclusive Digital Collectibles