Introducing the Hasselblad H4X

There comes a point in everyone’s life when your body just can’t take anymore. When you wish you could trade it in for a new one. Now, with the launch of the H4X, a long awaited replacement for the aging H1/H2/H2F camera bodies, we are giving our Hasselblad H1/H2/H2F camera users a unique opportunity to do just that. Since the launch of the H1 in 2002, and its successor the H2/H2F, thousands upon thousands of professional photographers and rental studios have come to rely upon these sturdy workhorses for their bread and butter. After almost a decade of continuous use and hundreds of thousands of exposures, however, many H1 and H2/H2F bodies are growing tired and are now in need of refurbishment or replacement. As Charles Darwin once said, "It is not the strongest of the species that survives… but

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