What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

The world's best, state-of-the-art piece on puffery in advertising

Christine Dower on LinkedIn: Fast Food 'False Advertising' Deemed Puffery, but Class Actions Persist

Question: Puffery in advertising may be tacky, but it

PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition

What Is Puffery & How It Affects Your Brand Reputation

How is “Puffery” Killing Brand Reputations? - Business 2 Community

What's Puffery in Advertising? [Examples to Avoid in Your Brand]

How is “Puffery” Killing Brand Reputations? - Business 2 Community

The Line Between False Advertising And “Puffery”

Straight Talk About False Advertising

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

How Much Does a Bad Reputation Cost Your Business? - APEX Global

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