Leo Burnett Manila and McDonald's Enter the Gaming Multiverse

Leo Burnett Manila partnered with McDonald’s to engage gamers in the Philippines in a playful and non-traditional way for the “Unbranded Menu” campaign, leveraging the #ThisIsMcDonalds hashtag to encourage virtual discoveries.  After all, there is so much unbranded food in the gaming multiverse that looks just like McDonald’s products. By hunting for McDonald’s ‘food-alikes,’ gamers can earn […]

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How McDonald's Hijacked the Gaming Multiverse

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