How CSAA Pulled Off the Ultimate 'Rickroll' - WSJ

The insurance carrier’s latest campaign captured new audiences and increased sales—with the help of a 1980s icon and an enduring social media prank

Aravind Sathiya Narayanan on LinkedIn: Top 10 most-read business insights

Brand News - CMO Today - WSJ

How CSAA Pulled Off the Ultimate 'Rickroll' - WSJ

Another Bogus Copyright Claim Silences Millions Of Rickrolls (Briefly)

Linda Goldstein on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Ari Berkowitz on LinkedIn: Marketing Briefing: Debunked 'TikTok Shop' report reignites conversations…

Rick Astley Talks TikTok and the Infamous Rickrolling Meme: 'I Don't Click

Risk Management News - Risk & Compliance Journal - WSJ

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

Rick Astley remakes 'Never Gonna Give You Up' for insurance brand CSAA