IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

IHOP Finally Explained Its New Name, IHOb, and the Internet Cannot Handle It

IHOP Changed Its Name to IHOb for Burgers and Twitter Responded - Why Did IHOP Change Their Name to IHOb?

IHOb Know Your Meme

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

IHOP is renaming itself 'IHOb', fueling social media frenzy

Why Did IHOP Change to IHOB? It's Changing Back Again - Thrillist

IHOP Says 'IHOb' — And The Internet Says, What? : NPR

IHOP is Now IHOB: Can it Work for Me? - Law 4 Small Business, P.C. (L4SB)

IHOP to IHOB: Will the New Marketing Strategy Work? - Knowledge at Wharton

IHOP executives explain what's really behind the IHOb name change