Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Voting in MA 101: Important Dates and Info for the Upcoming Election - North Shore Pride

Samsung Within — Gene Lu / UX Designer

Experience design by Huỳnh Minh Nhựt - Issuu

Polymers September-1 2022 - Browse Articles

Science Cast

Samsung Within — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

A/R Jordan — Gene Lu / UX Designer

Insights 2013 with Exclusive Online Content by SapientNitro - Issuu

Mandalorian x Nike Helmet — Gene Lu / UX Designer

DuPont's Invent a Better N:OW — Gene Lu / UX Designer

Nike Pace Station — Gene Lu / UX Designer

Gregory Siegal - Executive Director of Product Design - R/GA

DuPont's Invent a Better N:OW — Gene Lu / UX Designer

OMORPHO App — Gene Lu / UX Designer