What is the 'Taylor Swift effect' and why might it be helping to

Taylor Swift was previously pictured at another NFL game amid rumours of a new romance with star player Travis Kelce. | ITV National News

What The Taylor Swift Effect Tells Us About Branding

What is the Taylor Swift effect?

Taylor Swift headed to this law school, in theory

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Take it from Taylor Swift, keeping secrets is good for your mental health, new research finds

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Cultural impact of Taylor Swift - Wikipedia