TikTok abandons ecommerce expansion in Europe and US

Chinese-owned social media platform’s foray into livestream shopping in the UK has struggled to gain traction

TikTok Shifts Focus Away from Ecommerce Expansion in Europe and the US

Tik Tok bought by Zaga.. America, European projects abandoned..! TikTok abandons live ecommerce initiative Tiktok shop expansion in Europe and US - Time News

TikTok Shifts Focus Away from Ecommerce Expansion in Europe and the US

DHL survey finds 94% of Asia Pacific online shoppers abandon shopping cart if delivery options are not flexible - European Business Magazine

TikTok Shop struggled to catch on in the U.K. Now Bytedance is dialing back its e-commerce plans. - Tubefilter

TikTok drops e-commerce expansion plans in Europe, US: Report

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Eric Jhonsa on X: A good example of how a tech trend that blew up in China (live video e-commerce) hasn't taken off the same way elsewhere. Plenty of innovation happens in

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TikTok hits the brakes on live e-commerce expansion plans

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TikTok disputes report it is 'abandoning' live shopping expansion in Europe