Disney Partners With Tencent to Build Chinese Fan Base for 'Star

The House of Mouse — and Skywalker — has struck a deal with Tencent's China Literature to distribute 40 translated 'Star Wars' novels for Chinese readers, as well as create the first original Chinese book set in the Star Wars universe.

The N.B.A. and China Are Showing Signs of Reconciliation - The New York Times

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E-sports are more popular than traditional sports in Asia

Mtime Helps Hollywood Clear China's Marketing Hurdles and Reach Fans - The New York Times

Star Wars: Force of the franchise awakens

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ESPN Teams Up With Tencent to Offer Sports Online in China - Bloomberg

What China, Marvel, and Avatar Tell Us About the Future of Blockbuster Franchises — MatthewBall.co

Star Wars: Rise Of Skywalker' Eyes $450M+ Global Box Office Opening – Deadline

South Korea's HYBE signs deal with China's Tencent Music : r/kpop