Google Ads ceases purchasing in-app ads through multicall requests in waterfalls

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

Top Marketing Pro Pulse Customer Acquisition Transform Content for

Crucial Announcement from the Google Ad Manager Team - Blog Auxoads

Header Bidding vs Waterfall, Differences Explained

TOPS Lexington - September 2021 by TOPS Magazine - Issuu

More flexibility to help publishers to optimize app revenue

AdMob Mediation waterfall NOT working due to ads limit? - Google

4 Genius Ways to Drive More Calls from Google Ads

Apocalypse postponed. Google delaying its bidding deadline

Mobile Ad Monetization Masterclass: Waterfalls - AppAgent

Display News - PPC Land

Google Monetization Platforms: Bidding Changes Unpacked

Google Found a Sneaky Way to Make More Money From

AdMob mediation] Mixing Bidding and Waterfall within a mediation group