Mixed martial arts investment latest example of Saudi Arabia's foray into global sports

Saudi Arabia has purchased a stake in the Professional Fighters League in yet another example of the oil-rich kingdom using athletics to further increase its influence.
Saudi Arabia has purchased a stake in the Professional Fighters League in yet another example of the oil-rich kingdom using athletics to further increase its influence. Saudi-backed SRJ Sports Investments' deal ensures mixed-martial arts events will take place in that country. SRJ Investments made clear in the announcement that this was just an initial investment. The agreement also allows the PFL to encroach into the UFC's Middle East territory. The UFC regularly holds events in Abu Dhabi, the capital of the neighboring United Arab Emirates.

Saudi Arabia's SRJ Sports Buys Stake in Professional Fighters League MMA Circuit - Bloomberg

Total inclusivity '100 percent worth the effort' at Riyadh 2023 World Combat Games – Ju-Jitsu International Federation

PFL eyes profitability by 2025, targets top fighters to fuel PPV

The rise of MMA and what can be learnt from the French governance model - Sportcal

Hyundai's next electric race car hints at the future of sporty road-going EVs

Pro Fighters League raises $65 million for growth, expansion - Newsday

The Truth About Phil Mickelson and Saudi Arabia

TKO COO Mark Shapiro's ruthless message to Team UFC & Team WWE

Professional Fighters League - Wikipedia

Saudi influence in Newcastle: A story of property, prosperity and power - The Athletic

Saudi Arabia entices investors to rapidly growing sports economy

Saudi MMA stars to make debuts at Madison Square Garden