Cardiff City FC becomes Franchise FC as branding changes forced on

So after zero consultation with the fans, Cardiff City FC have declared that from henceforth we shall play in red, swiftly discarding over a hundred years of club tradition. From now on, we will play in red because, apparently, red means that we'll be wildly more popular in the Far East, although I'm still trying to work

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Cardiff City FC - Defining the future for the Cardiff City…

European Super League collapse: US football owners badly misread

Salesforce Case Study - Cardiff City FC - Marketing

Cardiff City FC - Defining the future for the Cardiff City…

Meet the designer who rebrands football clubs for the modern age

The full story: Cardiff City set for new red kit and club emblem

Why Vincent Tan Changed Cardiff's Colors to Red

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Cardiff revert to blue kit after Vincent Tan approves change

Cardiff City will change shirts from blue to red in return for