IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction

IHOP Changes Name To IHOb To Emphasize Burgers

IHOP Changes It's Name And The Internet Goes Bananas Or Is That Burgers? - Josh Hussey Marketing

Hello, burgers: Ihop changes name to Ihob to debut new lineup

IHOb Know Your Meme

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change

IHOP Acknowledges Name Change Was Just a Burger Stunt - Bloomberg

Why do you think IHOP is changing their name to IHOb? - Quora

Burger Backlash: Why People Were So Upset With IHOb - Six Degrees

Wendy's Slams IHOP for 'IHOb' Burger Rebrand

IHOP returns to original name after becoming IHOb

Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ

IHOP's change to IHOb has people talking

US Pancake IHOP Chain Faked Its Name Change To IHOb To Promote Its Burgers

IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times