Airbnb's consistent rebrand focuses on the sense of belonging to a
Por um escritor misterioso
Last updated 07 março 2025

Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefined positioning and a new visual identity, this brand transformation is big, and so, I would like to take the opportunity to analyze it with you today.

Airbnb's 2014 Rebrand a Business - Brandsonify

airbnb rebrand gives its community a sense of belonging

Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal

Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal

Brand Identity: The Definitive Guide to Building a Strong, Consistent, and Memorable Brand Image in 2024 - crowdspring Blog

The evolution of Airbnb's business model – Airbnb Before, During and After COVID-19

Airbnb unveils global rebrand with symbol 'of belonging

Why Rebranding Your Business in 2023 is Crucial

What Airbnb Teaches Us About Having a Strong Brand Identity - SOCi : SOCi

The evolution of Airbnb's business model – Airbnb Before, During and After COVID-19

3 Rebranding Examples - What Makes a Successful Rebrand?

Airbnb's consistent rebrand focuses on the sense of belonging to a community - The Branding Journal
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