PlayStation 5 price: How does Sony choose what to charge?

How does a company like Sony decide something like the PlayStation 5's price. Is it just based on cost or do other factors play a major role?

Sony's portable PlayStation Portal launches on November 15th for $199.99 - The Verge

Sony PlayStation 5 Gaming Console

Sony PlayStation 5 DualSense Charging Station PS5, Charge Up to 2 Wireless Controllers

SONY increases PlayStation5 price by up to 10% in Europe, China, Japan and other countries, just not in the US

PlayStation's first Remote Play dedicated device, PlayStation Portal remote player, to launch starting Nov 15 at $199.99 – PlayStation.Blog

PlayStation Plus Is About to Raise Prices (but Here's How You Can Avoid It)

Explore uncharted virtual territories and slay dragons with this sleek Sony PlayStation 5 gaming console. The 825GB SSD allows ultra-fast load times,

Sony Playstation 5 Digital Edition Console with Extra Red Controller, Black PULSE 3D Headset and Surge Dual Controller Charge Dock Bundle

PS5 Slim vs. Regular: What are the differences?

Twin Charging Station for DualSense Wireless Controllers, Playstation 5 Charging stands & Stations

PlayStation 5 price: How does Sony choose what to charge?

OIVO PS5 Charging Station, Playstation 5 PS5 Controller Charger Station with 2 Pack Fast Charging Cords Replacement for Sony DualSense Controller, PS5 Remote Control Charger, Charging Docking Station : Video Games

PS5 Digital Is About To Get $50 More Expensive

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PlayStation 5 - Wikipedia