Lollapalooza will generate 3 times the economic activity of NASCAR

Based on details of NASCAR deal and a newly released study of Lolla’s economic impact, commissioned by the festival’s organizers, the Lolla deal looks more advantageous for the city.

Study: Lollapalooza Will Generate Triple the Economic Activity of NASCAR Race in Less Time – NBC Chicago

Chicago spent at least $3.5M for NASCAR weekend and got $620K in return

Lollapalooza 2023: How to Get Last-Minute Tickets to See Kendrick, Billie, and the Red Hot Chili Peppers

Sloopin - A South Loop Blog: 2023

Speedway Digest Staff - Results from #8200

Lollapalooza's 2023 Lineup One Day Later: Highlights, Lowlights, and Omissions

Lollapalooza's new contract with Chicago could make this year's fest the biggest ever, and give the city a bigger cut

Lollapalooza's new contract with Chicago could make this year's fest the biggest ever, and give the city a bigger cut

NASCAR in Chicago: Road closures, tickets and concert information

July 5, 2023 Edition by cnwmedia.com - Issuu

Despite Gaining 80% New Fans, NASCAR Fighting a Losing Battle in Bid to Beat Taylor Swift's All-Time $39 Million Chicago Record - EssentiallySports

Crain's Chicago Business by crainschicago - Issuu