Why are so many intense male celebrities obsessed with Brazilian jiu jitsu?

From Zuckerberg and Musk to Keanu Reeves and Joe Rogan, Brazilian jiu jitsu is the go-to sport - what is it about the sport that keeps them coming back?

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Jiu-jitsu superstar Gordon Ryan shows off 'insane' reverse body transformation after 40-day antibiotic binge

Prateik Babbar urges fans to learn martial arts after being awarded the White belt in Brazilian Jiu-Jitsu : Bollywood News - Bollywood Hungama

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Can we just take a moment to appreciate Nick Albin (Chewjitsu) for being such a positive influential presence in BJJ. Thanks a lot Chewy you're like a second professor to me.

Does Scarlett Johansson know how to fight? Could she beat me in a fight? I'm a 16-year-old boy, 182cm 64kg. I'm weak & have no fighting skills. She's 160cm 58kg. She practices

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From Tom Hardy to Keanu Reeves: why Hollywood's hardest men are addicted to Brazilian Jiu-Jitsu

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