Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

National Football Teams and their fans: An analysis on the adoption on and engagement of Social Media across 3 countries (France, Spain and Ireland).

Ticket Masters: Researchers Want Analytics to Move From the Field to the Box Office, Leeds School of Business

Manchester City top Deloitte Money League for second straight year

EBU and DAZN strike sub-licensing deal for UWCL final - Sportcal

Worldwide Sports Analytics Market to Reach $3.97 Billion by 2022

Sports Market Size, Predicting Share, Trends, Growth Rate Outlook By 2032

Trends in Sports Marketing - Snipp

INSIDE THE RIGHT TO DREAM “FINANCIAL” MODEL THAT HAS GENERATED €119.5M+ IN PLAYER SALES

World Cup emissions might exceed any other recent sporting event

Global Sports Market Forecast to 2032: Sector is Expected to Reach $623.63 Billion in 2027 at a CAGR of 5%

Global Sports Market Report And Strategies To 2032

Fever Pitch: 50% of Turner's UEFA deals include out-of-home