Digital advertising ROI: Share of voice vs. win rate
Por um escritor misterioso
Last updated 22 outubro 2024
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate?
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate? Both metrics can be used in your digital advertising reporting.
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate? Both metrics can be used in your digital advertising reporting.
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Share of Voice (SOV)
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