Digital advertising ROI: Share of voice vs. win rate

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Last updated 23 dezembro 2024
Digital advertising ROI: Share of voice vs. win rate
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate?
Marketers look to achieve successful digital advertising ROI. But what is the difference between share of voice vs. win rate? Both metrics can be used in your digital advertising reporting.
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Share of Voice (SOV)

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