Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

Ever Wondered What McLaren's Logo Stands For?

McLaren Logo and symbol, meaning, history, PNG, brand

Ever Wondered What McLaren's Logo Stands For?

The intriguing stories behind car makers' badges

McLaren Kiwi Bird Decal / Sticker 12

McLaren's Logo Probably Comes From Cigarettes and a Flightless Bird

Ever Wondered Where Does McLaren's Logo Actually Come From?

Mclaren Stickers: Speedy Kiwi. Mclaren F1 Stickers

The history of our evolving logo

Ever Wondered What McLaren's Logo Stands For?

The Evolution of the McLaren F1 Logo

Ever Wondered What McLaren's Logo Stands For?

McLaren celebrates its Kiwi roots

McLaren Car Logo Meaning, Symbol History Explained

2016 - Page 169 of 239 - The News Wheel