Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

2022 Midterms Digital Ad Spending Breakdown - Adimpact

What candidates are saying in political ads ahead of the midterm elections - Washington Post

How the abortion ruling transformed midterm political advertising

2022 midterm election spending: broadcast tv, cable, streaming, radio

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TikTok Politics: How the App is Revolutionizing Campaigns - POLITICO

Political Climate

Why TV stations cannot 'censor' candidate's political ads

Streaming Video Ads Have Key Role in Midterm Elections: Uplift's Jamie Patton –